Casey Reid — Product Design

Design System Launch

Design System Launch project preview
Early wireframes and user flows

Background

My Approach

Discovery

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Design System Launch

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this mindset applies.